We create the best ideas together
At Xappee, teamwork and client collaboration drive our innovative ideas. We merge creativity with a deep understanding of human behavior to help brands connect with their target audience. Our principles shape our company culture, defining how we live, create, and work. We aim to build meaningful relationships through idea-sharing, support, and collaboration. We value open, honest communication and avoid jargon. We respect every voice, push ourselves to achieve goals, and continuously learn and push boundaries. Our approach includes thorough research on brand, market, and consumer insights. We stay updated on industry trends and use behavioral insights to influence consumer behavior and disrupt habits. Joining Xappee means accessing a blend of knowledge, tools, and insights. Our design thinking consistently delivers impactful results. This is the “Together” way.
Xappee's team specialises in creating customised solutions that push your brand to success
Customised Solutions offers a unique approach that changes the brand choices, influenced and shaped by individual behaviours
Expertise in Behavioural Psychology and Linguistics
Our team comprises behavioural psychologists and linguists with decades of research experience and an extensive toolkit. We offer agile and cost-effective access to behavioural psychology
Insights for Effective Communication
Our expertise in behavioural psychology enables brands to develop a more profound comprehension of their customers, which serves as the foundation for crafting highly effective communication strategies
Approach and Methodology
Based on behavioural science, our methodology offers a dynamic framework that complements creative intuition
Identifying Barriers
The first step is identifying barriers hindering consumers from taking the desired actions. Conducting a comprehensive analysis to establish the foundation for subsequent strategies is crucial.
Tailored Solutions
Our custom solutions are designed to overcome identified barriers, from creative messaging to refining the user journey, ensuring a comprehensive approach
Precision in Campaigns and Experiences
After understanding barriers, we customise campaigns, websites, and experiences with pinpoint accuracy to enhance rational and emotional connections between consumers and your brand
Changing Consumer Decisions
Amazon SEO Mastery
Xappee aims to influence consumer behavior by convincing them to purchase a product or use a service. However, understanding how people make decisions is crucial. Studies show that many decisions are unconsciously made and may not be rational due to context and emotional state. Businesses can connect with consumers through websites, apps, in-store experiences, or marketing campaigns. By combining creativity and behavioral insight, companies can influence consumer behaviour emotionally and achieve desired results.
Xappee Disciplines
Brand
We believe that brand is the core of everything we do. We aim to create a robust brand architecture that connects with your values, culture, and customers
Campaign
Our team's creativity and behavioural insight have always helped us deliver successful campaigns
Digital
Our team combines the latest digital thinking with user-centric creativity to deliver seamless experiences across your entire brand universe
Packaging
We believe in creating packaging that leads with personality and purpose and is aligned perfectly with your brand and product proposition
Social
Our team of social media experts knows every platform and upcoming trend inside out. Together, they deliver strategies that build brands and communities
Photography + Videography
Whether it's videos or photo shoots, we've covered you from pre-production to editing and touch-ups
Xappee Creative Thinking Knows No Bounds
Great Design Proposals
At Xappee, we blend creative thinking with significant brand strategies and behavioural insights to create powerful and impactful experiences. Our aim is to disrupt habits, change behaviour, and make a lasting impact through strategies that delve deep into your brand and ideas that resonate with consumers. We believe in collaborative teamwork and value the diverse backgrounds of our team, which includes experts in creative, strategic, and behavioural psychology fields.
This diversity drives innovation and ensures the best ideas come to life. Partnering with leading specialists, we gain market insights and understand consumer behaviour to deliver precise and effective results for your brand.
This diversity drives innovation and ensures the best ideas come to life. Partnering with leading specialists, we gain market insights and understand consumer behaviour to deliver precise and effective results for your brand.
Branding Solution
We merge behavioural insights with creative branding services to help brands connect with customers
Brand Strategy
Our brand strategy utilises consumer insights and behavioural science to create targeted, engaging content that maximises ROI
Brand Architecture
Creating a solid brand requires starting with a story that resonates with your customers and then bringing it to life through precise brand positioning, proposition, personality, and voice
Brand Names
When you need to expand your product range or launch a new brand, we conduct extensive research to find the perfect name that stands out against competitors and meets trademark criteria
Brand Identity
Our branding services include defining your logo, colours, fonts, tone of voice, art direction, and photography style to create a unique brand identity
Our branding process consists of the following five steps
Planning
We start by setting your project's scope, timeline, and budget so there is a clear understanding
Discovery
We conduct an interactive workshop to gather information about your current situation and where you want to be
Visualise
We explore your purpose, mission, and values to develop a strategy to help you achieve your goals
Creation
We design a new creative identity and language representing your brand's unique character
Delivery
We provide rock-solid brand guidelines and always-on support to prepare you for a successful launch
knowing more about the story of Building Brands!
The branding project approach depends on your brief, budget, and requirements. It typically begins with an interactive workshop led by a director, where your team collaborates to explore your brand's uniqueness and direction. If you already have a brand purpose, mission, and values, we can develop them further or create them from scratch. The creative process begins with designing your visual identity and defining your tone of voice. By the end of the project, you'll have a strong brand ready to launch, along with brand guidelines covering all aspects of your visual identity and language. Our experienced account managers and creatives will work with you to build your brand. We provide a personalized proposal based on your needs, outlining what you'll receive, when, and cost.
Pay-per-click marketing
PPC is one of the most cost-effective marketing channels. We help you do it right by analysing competitors and keywords, monitoring performance, and maximising ROI.
Digital advertising
Our well-targeted online ads feature engaging video content, captivating design, and persuasive messaging to attract potential customers.
Email campaigns
We specialise in building relationships through email campaigns. Our services include eye-catching copy, on-brand design, and a strategy that always engages your audience.
Digital strategy
After analysing your website and comparing it with your competitors, we can determine the most suitable platform and strategy for your brand. Subsequently, we will define your goals and target audience to develop customised solutions that will yield a strong return on investment.
SEO
Our SEO service boosts your website’s visibility and ranking. We conduct detailed keyword research to target the right audience. Our team optimises your content for better engagement and relevance. We build high-quality backlinks to increase authority. Continuous analysis ensures your SEO strategy evolves and outperforms competitors.
Competitor Analysis
To gain an SEO advantage, analyse competitors' strengths and weaknesses, learning best practices and avoiding mistakes. SEO Brand enhances competitor SEO campaigns for improved rankings.
Keyword Research
SEO Brand conducts keyword analysis, categorizing into Primary, Core, and Extended Keywords for optimal alignment with your business needs.
On-Page SEO Strategy Services
We optimise web pages with targeted content, advise on keyword updates, and enhance meta elements for relevance. Regular analysis ensures continuous Google compliance monitoring.
Full Technical Audit
As a top UK SEO agency, we fix technical website issues for search engine compliance. Our audits identify and address issues like slow loading speeds, mobile accessibility, and metadata deficiencies, crucial for site performance and profitability.
Link Building
Targeted link-building boosts page authority, forging partnerships with niche-specific sites for high-quality inbound links, customised to each industry.
SEO Reports and Bi-Weekly Consultations
We audit your site, fix technical issues, ensure mobile-friendliness, and optimise for better performance and conversions.
Content Marketing
Our content marketing ensures thriving online presence with SEO writing, audits, competitor analysis, and customised plans. Integrated keywords boost traffic and sales, with blog options aligned with your objectives.
Local SEO
SEO Brand enhances local visibility, connecting you with nearby consumers. Through strategic local SEO services, including analysis, research, and marketing, we boost your website's local ranking, driving relevant traffic.
Software & App Development
Enhance your brand’s digital presence with our expert software and app development services. We provide end-to-end solutions customised to your specific needs, ensuring robust and user-friendly applications.
Custom Development
We design and develop custom software solutions to meet your unique business requirements, optimizing efficiency and productivity.
Web Development
We build dynamic and scalable web applications that provide seamless interaction and functionality for your customers.
Mobile App Development
Our team creates engaging and high-performing mobile apps for both iOS and Android platforms, enhancing user experience and engagement.
Maintenance & Support
Our ongoing support and maintenance services ensure that your software and apps remain up-to-date and operate smoothly.
Photography & Videography
We are dedicated to assist you in expressing the identity of your brand and presenting its best features to the world.
Xappee is a team of skilled photographers and videographers that specialize in producing high-quality photography and videography for digital, print, social, and packaging marketing. They handle everything from product shots to lifestyle images and packaging. Their team focuses on capturing the essence of a brand and bringing it to life. They handle photography and videography projects from start to finish, from identifying the key message to ensuring the final product looks perfect on various platforms. They work closely with clients to ensure their brand is presented in the best possible light.
UX and UI
Focusing on your brand and customers is essential for user experience (UX) and user interface (UI). To achieve this, we perform thorough UI testing by simulating everyday user journeys. Additionally, we offer a UI kit that includes a range of desktop and mobile templates with functional designs that are both modern and visually appealing.
Social Media
A strong strategy can turn your average social media presence into a thriving community
We can help you develop a plan that gets you closer to your audience, adds value to your posts, and generates customer loyalty for a long-lasting relationship.
Our expert team will take the pressure off you
By creating a content calendar that supports product launches, delivers updates, and hits your audience's cultural cues. By carefully scheduling your posts, we ensure that your brand stays top of mind with your customers.
Our user-focused creative approach turns curious visitors into engaged customers and casual followers into loyal fans. Our organic and paid posts blend generates interest, engagement, and loyalty.
The value of a good wellness solution has an impact
We specialised in creating rapid reactive posts to capitalise on opportunities and keep your social feeds fresh. Our content creators are always prepared to deliver on-brand reactions to daily events. Additionally, we manage your social media communities, fostering conversations and building lasting relationships with your audience to establish strong brand loyalty.
Insightful Reporting and Crisis Solutions
Our intelligent reporting monitors channel performance, platform insights, competitor activity, user sentiment, and brand buzz to refine your social strategy.
In times of crisis, we provide a robust plan to minimise reputational impact and ensure a swift recovery, offering you peace of mind through proactive planning.